MarketResearchNest.com
adds “Europe Market Insights on Cloud
Infrastructure: Insights and Forecast, 2018-2024: Emphasis on Deployment Type
(Public Cloud, Private Cloud), Public Cloud Services (SaaS, PaaS, IaaS, Cloud
Advertising, BPaaS), End User (Banking, Financial Services and Insurance,
Retail, Telecom & IT, Healthcare, Media & Entertainment, Government
Agencies, Education, Energy, Manufacturing, Other Industries)”new report to
its research database.
In the IT industry, technologies are constantly increasing
at a fast pace and cloud computing is one such trend that is integrated into
the infrastructure of many companies across the world. The transition to cloud
presents enormous growth opportunities for the enterprises that are operating
in Europe. With the exponential growth in high value services such as Artificial
Intelligence, analytics and Internet of Things, companies have positioned
themselves to unlock valuable insights from the data. European Union has
estimated that by 2020 data economy will be valued at US$ 858 Billion.
Cloud computing has allowed its users to access scalable and
shareable pool of computing resources ranging from networks, servers,
applications and services and storage. Instead of investing huge capital in
their own IT infrastructure, cloud acts as a further driver for technological growth
and enables its users to access better IT infrastructure. Since 2016,
increasing adoption of cloud services has had positive impact on the economies
of European Union wherein removal of restrictions in regards to data flow has
contributed immensely towards impelling growth of European Union cloud
computing.
Although not all European companies have adopted cloud
computing, but through rapid uptake of cloud embracement it has been estimated
that cloud services providers will be successful in garnering average net
annual benefit of US$ 3.2 Billion by 2020. In addition,
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benefits linked to steady increase of cloud services are
further anticipated to rise to U$ 52.2 Billion by 2020 in Europe. Cloud
services has turned into a source of investment savings for user companies not
only for medium and large companies but also for small enterprises, as
utilization cloud has led to reduction of IT related operating expenses and
leaving them with ample capital available for other investments. Moreover, it
has been estimated that more than 300,000 new business will be generated in
European region by 2020 through the rising acceptance of cloud. The impact of
cloud computing is further undeniable as it has created around 2.5 Million new
jobs and employment opportunities by 2015. Owing to this, the European cloud
infrastructure market is expected to reach US$ 133.5 Billion in 2024 from US$
62.1 Billion in 2017 at an exponential CAGR of 10.9% during the forecasted
period (2018-2024).
Despite cloud infrastructure constitute as engine of growth
in terms of maturity of cloud technology and dynamic and competitive
environment, but there lays some bottlenecks in terms of fragmentation of
Digital Single Market, transparency and data protection and legal barriers to
the emergence of European cloud with respect to free movement of data in
European Union. With an objective of strengthening free movement of data,
European Commission is dedicated to remove all the existing restrictions
imposed on the location of data across the European Union that purposes to
allow the European cloud users, cloud providers and economy as a whole to reap
the benefits of cloud computing.
Europe Cloud Infrastructure market is segmented based on
deployment, services, service type and industrial verticals. Deployment (public
and private cloud), public cloud services (software as a service, platform as a
service, infrastructure as a service, business process as a service and cloud
advertising), private cloud service type (managed hosting and co-location) and
industry verticals such as banking, financial services and insurance, retail,
telecom and IT, healthcare, media and entertainment, government agencies,
education, energy, manufacturing and other industry verticals are considered while
analyzing and defining the penetration of cloud infrastructure services in
different geographies and countries.
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In 2017, deployment segment dominated the Europe cloud
infrastructure market with public cloud capturing maximum share in terms of
revenue. Public cloud is further classified on the basis of SaaS, PaaS and
IaaS. Owing to best economies of scale, enhanced scalability and wide adoption
among SME's due to its low cost, public cloud held 80% share in 2017. With
fostering information technology, private cloud is also gaining traction. Since
it offers similar benefits and entails same features as of public cloud, it is
dedicated to single organization and aims to address the data security related
concerns. Moreover, it also offers greater control which lags in public cloud.
During 2017, cloud advertising held prominent share as it has drastically
become the essential part of digital lives of many organizations. Moreover,
with the remarkable growth of internet, IaaS is also anticipated to represent
itself as the most adopted cloud services by 2024 attributed to scalability and
substantial surge in adoption rate of cloud among small and medium enterprises.
Managed Hosting and Co-location are the two service types
that are widely used across cloud computing landscape. The former category
forms as a multi-billion dollar market that is growing rapidly owing to
enhanced security and ownership over the data offered to organizations and
reduced investments on IT infrastructure. Managed Hosting segment is projected
to account US$ 22.4 Billion by 2024 displaying a phenomenon CAGR of 11.5% over
2018-2024. Cloud computing services are widely used across all the industry
verticals. Among several industrial sectors, telecom and IT segment held the
highest market share of 17.44% during 2017 accredited to rapid development of
mobile internet, Internet of Things and explosive growth in variety of access
devices and end user demands. It has been projected that segment will register
US$ 20.7 Billion growing at reasonable CAGR of 9% during the forecasted period
(2018-2024). Furthermore, Mitel Networks Corporation, a telecommunication
company is also experiencing rapid growth in cloud communication services and
now captures around 1 Million cloud users in Europe which has been mainly
gained through service providers in the continent.
Furthermore, considering the geographical penetration across
different countries in the region, the Germany dominated European cloud
infrastructure market in 2017 followed by United Kingdom while the latter
country is expected to play its dominant role during the forecast period.
Technical upgradations that cater to opportunities for cloud computing, rapid
growth in cloud industry spurring the entry of new players, rising investments
by cloud players and creation of new employment opportunities coupled with
gaining cloud acceptance among small and medium enterprises and various other
factors have remarkably influenced the growth of European cloud market. Germany
was valued at US$ 11.16 Billion in 2017 and the figure is anticipated to reach
US$ 21.69 Billion by 2024 at a CAGR of 9.3% during the forecast period.
The major players in this industry are Cisco System Inc,
Equinix Inc, Google Inc, International Business Machines Corporation (IBM),
Salesforce.com, ATandT Inc, DXC Technology, AWS (Amazon Web Services), HP Inc
and Rackspace Hosting Inc. With an objective to enhance their geographical
presence, the major market players have entered into various acquisitions and
collaborations which further offers them growth opportunities in cloud domain.
For instance, Alibaba has recently bolstered its cloud computing presence in
Europe by launching cloud products around Artificial Intelligence and big data
in Europe by trying to sign up with European businesses. Moreover, Microsoft
has also expanded its outreach in Europe by offering its Microsoft Azure and
Microsoft Office 365 today, and Dynamics 365.
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