MarketResearchNest.com
adds “Global Programmatic Display Market
2019 by Company, Regions, Type and Application, Forecast to 2024”new report
to its research database.
Programmatic Advertising is the automation of the buying and
selling of desktop display, video, FBX, and mobile ads using real-time-bidding.
Programmatic describes how online campaigns are booked, flighted, analyzed, and
optimized via demand-side software (DSP) interfaces and algorithms.
Scope of the Report:
Programmatic advertising sprang to life as an automated way
to buy and sell ad inventory through exchanges that connect advertisers to
publishers. The exchanges started with search, but today they cover all
channels, from display, social, and mobile to television, radio, and outdoor.
With growing market for mobile phones, wide utilization of
mobile advertising is witnessed, coupled with surging demand for more
sophisticated technology. Emergence of tools to monitor and measure relevant
data on mobile devices is influencing bright prospects for programmatic mobile
video. There has been a wide adoption of digital technologies and devices for
innovation in business processes and revenue producing opportunities. In
addition, several government and international events have generated an
incremental online advertising spending, which in turn has influenced adoption
of programmatic advertisements. The aforementioned factors are expected to fuel
growth of the market during the forecast period. In addition, social media
marketers are running more effective campaigns through automated buying,
reaching precise audiences with highly relevant messages. This is further
estimated to propel market growth.
The global Programmatic Display market is valued at 84600
million USD in 2018 and is expected to reach 244100 million USD by the end of
2024, growing at a CAGR of 19.3% between 2019 and 2024.
The Asia-Pacific will occupy for more market share in
following years, especially in China, also fast growing India and Southeast
Asia regions.
North America, especially The United States, will still play
an important role which cannot be ignored. Any changes from United States might
affect the development trend of Programmatic Display.
Europe also play important roles in global market, with
market size of xx million USD in 2019 and will be xx million USD in 2024, with
a CAGR of xx%.
This report studies the Programmatic Display market status
and outlook of Global and major regions, from angles of players, countries,
product types and end industries; this report analyzes the top players in
global market, and splits the Programmatic Display market by product type and
applications/end industries.
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Research Report @
Market Segment by
Companies, this report covers
·
Facebook
·
Google (Doubleclick)
·
Alibaba
·
Adobe Systems Incorporated
·
Tencent
·
AppNexus
·
Amazon
·
JD.com
·
Yahoo
·
Verizon Communications
·
eBay
·
Booking
·
Expedia
·
MediaMath
·
Baidu
·
Rakuten
·
Rocket Fuel
·
The Trade Desk
·
Adroll
·
Sina
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with in-depth TOC @
Market Segment by
Type, covers
·
Real Time Bidding
·
Private Marketplace
·
Automated Guaranteed
Market Segment by
Applications, can be divided into
·
E-commerce Ads
·
Travel Ads
·
Game Ads
·
Others
Market Segment by
Regions, regional analysis covers
·
North
America (United States, Canada and Mexico)
·
Europe (Germany,
France, UK, Russia and Italy)
·
Asia-Pacific
(China, Japan, Korea, India and Southeast Asia)
·
South
America (Brazil, Argentina, Colombia etc.)
·
Middle
East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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